VIBRA
TO BE BORN AGAIN,
YOU HAVE TO DIE FIRST.
LET US HELP YOU RESURRECT
YOUR BRAND.
VIBRA Marketing & Business Consulting was born from resilience, fueled by insight and aligned with a vision.
We consult those who feel the vibe — those who move with focus, congruence, and purpose.
If that´s you, let’s connect:
© 2025 Vibra Marketing & Business Consulting, LLC. All rights reserved.
This site contains confidential and proprietary material. All concepts, slogans, designs, and written content are protected and should not be copied, distributed, or used without explicit written permission from Vibra Marketing & Business Consulting, LLC or their respective owners.
Designed with purpose. Protected by principle.
ABOUT OUR FOUNDER
I am Sergio — Born and raised in Mexico City. a Bilingual and Bicultural Brand Strategist & Culture Architect, Visionary, and Writer. Trained in everything — from the Bible to Psychology and Thanatology, from Landmark Education to Tony Robbins, and from Photography to LEGO® Serious Play — I’ve Rebuilt myself through the darkest tunnels of Emotional Depression.
Now a survivor and ready to share my miraculous journey in my upcoming book “RECONCILED AND REBUILT.”
Now I conduct my life driven by Purpose and Love.
WHAT WE DO
🧠 Cognitive Brand DNA Analysis™
Our signature framework to decode your brand’s emotional architecture — from founder psychology and logo symbolism to brand trajectory and hidden fractures.🧭 Brand Strategy
We can design bold, purposeful roadmaps that reposition your brand for impact, growth, and cultural relevance — from product to perception.🏛 Brand Architecture
We can bring clarity and cohesion to your brand ecosystem, aligning sub-brands, products, and values under one powerful identity.🖋 Logo & Visual Identity
We can craft visual systems with spirit — logos and symbols that reflect your renew essence, communicate strength, and stand the test of time.📖 Strategic Storytelling & Culture Design
From internal narratives to global campaigns, we can realign your brand with a purpose-driven story — one that elevates culture, not just sales.🗣 Naming & Verbal Identity
We can create brand names, taglines, and key phrases that cut through the noise — emotionally resonant, strategically precise, and legally sound.
BOTTOM LINE: WE CAN HELP YOU RESURRECT YOUR BRAND.
🧠COGNITIVE BRAND DNA ANALYSIS™
Case Study: Yahoo!
Once a digital pioneer, Yahoo! became the perfect example of what happens when brand identity lacks internal coherence. Through our Cognitive Brand DNA Analysis™, we revealed the invisible fractures that led to its fall — and they weren’t just strategic. They were emotional.Their name literally meant “Just Another One” and that became their self fulfilling prophecy.Three key fractures stood out:Dispersed Visual Identity
While brands like Nike mastered minimalist authority with a single swoosh, Yahoo! overloaded its ecosystem with icons, tabs, widgets, and colors—until users felt exhausted rather than guided.Lack of Brand Leadership
The founders, brilliant but unprepared to lead at scale, reflected their personal chaos into the brand. Yahoo! tried to offer everything at once, with no clear hierarchy or emotional hook.Mismatch Between Voice and Vision
Their tone was often quirky, playful, and informal—great for startups, deadly for legacy-building. Unlike Google, which paired simplicity with power, Yahoo! lacked the visual confidence to evolve.At Vibra, we help brands see what they’ve stopped seeing.
Because your identity isn’t just how you look — it’s how you lead, how you speak, and what you silently allow.
When Should You Use a Cognitive Brand DNA Analysis™?
Our proprietary Cognitive Brand DNA Analysis™ is more than a branding tool — it’s a strategic lens into the psychological structure of a brand. But when exactly should you use it?When you're considering investing in the stock market and want to evaluate if a brand has the internal coherence, vision, and resilience to grow — or if it's just coasting on legacy with hidden fractures.When your own company is losing momentum, and you're not sure if the problem is operational, symbolic, or deeper — this analysis reveals the invisible threads that are either pulling you up or weighing you down.When you're thinking about acquiring or merging with another brand (M&A), and you need more than financials — you need to know what you’re really buying: a structured vision or a fractured identity?When launching a rebrand, and you want to start from truth, not illusion — because in today’s world, the simplest marks often carry the deepest authority.This is not just about logos. It’s about legacy, psychology, and long-term strategy. If your intuition is telling you something feels off — we give you the proof, the words, and the path forward.
Download the full Cognitive Brand DNA Analysis™ - Case Study: Yahoo!
PORTFOLIO
Minds Alike
2025 - Logo and identity for a new mental health platform centered on self-reconnection and emotional authenticity.
Built to resonate with an awakened audience seeking true personal transformation — not just clichés.
ECS Great Auto Repair Shop
2025 - Family-owned business branded with a modern, honest, and trustworthy identity — making it easy for customers to connect and come back.
NATIVA
2023 - Vibrant identity for a Mexican honey brand rooted in organic purity and ancestral respect.
Created with visual elements that evoke trust, natural elegance, and export potential.
Tacos Bora de Juchipila
2022 - Hu-chee-pila (Place of flowers) Spiritual minimalism meets taco culture. A gourmet experience rooted in tradition. Built for brand recognition, upscale perception, and potential franchising.
Miroslava
2022 - Interactive mirror brand. An idea that reflects uniqueness, elegance, luminosity, and enigma.
Ideal for attracting early adopters and upscale clients.
Psy & Soul
2021 – Reimagined identity for a psychology center. The brand evokes the layers of the human mind, inner healing, and balance.
This new identity helps the center to position as a serious yet approachable offer in its field.
PROTOTYPES
LEGO x Karmatrón - Inspired Robots
Lego Titan Prototype
2017 - Custom-made prototypes inspired by the Mexican comic book Karmatrón y los Transformables.More than toys — these prototypes reflect creative problem-solving, systems thinking, and storytelling applied to product ideation.What These Lego Prototypes Say About Our Work?
Lego Unicorn Prototype
- We build with depth. Every detail is intentional — not just visual but strategic.- We turn emotion into design. The result? Brands that feel real.
Lego Estelaris Prototype
- We think beyond aesthetics: Engineering, storytelling, and intuition come together.- We work under pressure. These were built in hard times — and that shaped how we deliver.- We don’t follow templates. We create new systems when needed — always with clarity and purpose.
FUTURE PROJECTS
EKLIPSƎ™
The Inspirational Comic Book
EKLIPSƎ will help kids and teens from around the globe to deal with their everyday challenges.
Made to Inspire and Lift the Spirit.
REEBOK
(Restricted Access)
Reserved for selected executives from Reebok International Limited
Visionaries Move Fast.
Together We can take Rebook to the Next Level.
DUNKIN
(Restricted Access)
Reserved for selected executives from DD IP Holder LLC.
Visionaries Move Fast.
You Don't Wanna Miss this Dunk!